Our Philosophy

Our philosophy lies in its belief that the produced work is an attempt toward reaching a level of humanity and sensitivity to the living environment inspired from Dr. Rasem Badran’s school of thought. We are continuously searching for living models and paradigms in order to prevent places, be it cities or buildings, from becoming abandoned in their monotony, lifelessness and lack of identity.
This ideology stems from questioning who are we as people or who are we designing for while taking into consideration where we are located or for which place are we designing. We aim to create human and environment-friendly architecture that is not imposing but rather welcoming; one that does not promote social segregation but rather promotes social cohesion and inclusion. Places must be sustainable in essence, where sustainability is not only limited to climate and environmental factors but also takes into consideration social and cultural sustainability. In summary, our philosophy revolves around creating value through design, adding meaning as the other dimension while enriching the sense of belonging to places.