Client: Naseel Trading Development Holding Company
Location: Azizyah - Makkah - Saudi Arabia
Services Provided: Design
Total Built-up Area: 308,000 m²
Construction Cost: US $392,000,000
Starting Date: 2009
Completion Date: 2010
Challenge:
The project required a design that would respect Makkah’s rich urban heritage while adapting to the modern demands of a large-scale hospitality and residential complex. Integrating traditional elements into a contemporary framework presented a challenge, as did accommodating high-density usage and ensuring smooth pedestrian and vehicular flow within a bustling urban setting.
Approach:
Drawing inspiration from Makkah Al-Mukkaramah’s architectural traditions, the design emphasized a harmonious blend of old and new. The towers’ varied heights were carefully calibrated to integrate with the surrounding cityscape, while commercial passageways and back roads were woven into the fabric of the development to enhance connectivity. The centerpiece five-floor podium, meticulously engineered and designed, offered a vibrant hub housing shops, restaurants, prayer areas, and a food court, meeting both practical needs and spiritual aspirations.
Impact:
The Al Hidayah Hotel complex exemplifies how traditional architectural motifs can be reinterpreted in a contemporary context, creating a vibrant, functional, and culturally resonant space. By blending heritage with modernity, the project not only enhanced the urban fabric of Azizyah but also set a benchmark for hospitality and residential developments in Makkah, honoring the city’s spiritual and historical significance.
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