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AL Jurf




Client: IMKAN Development Projects LLC
Location: Sahel Al Emarat, Abu Dhabi, UAE
Plot Size: 370 HA
Construction Cost: 15 Billion USD
Starting Date: 2019
Completion Date: 2021
Services Provided: Master Planning, Architecture & Interior Design

Challenge:
AlJurf was envisioned as a seamless retreat between Abu Dhabi and Dubai, integrating residential, cultural, and ecological elements into a singular coastal development. The challenge was to preserve the natural beauty of the Sahel Al Emarat coastline while introducing modern residential and wellness-focused spaces that respect the surrounding ecosystem. Achieving a balance between luxury and environmental sensitivity was essential, ensuring that the project not only provided an exclusive experience but also upheld its role as a guardian of the landscape.

Approach:
The master planning and architectural vision were driven by the concept of coexistence between nature and refined living. Inspired by heritage and contemporary design, the development took shape around a network of gardens, nature reserves, and secluded residential clusters, offering a sanctuary of wellness and calm. The 293 villas of AlJurf Gardens were designed to blend into the landscape, incorporating earth-toned materials, natural textures, and minimal architectural interventions to ensure a harmonious relationship with the land. The community hub, centrally placed within the nature reserve, was envisioned as a space that fosters sustainability, social interaction, and cultural continuity, embodying the ethos of protecting the land while embracing the future.

Impact:
AlJurf has established itself as a new benchmark for luxury living intertwined with nature, redefining coastal development in the UAE. By preserving and enhancing rather than altering the landscape, the project fosters a legacy of sustainability and cultural appreciation, offering a timeless escape where modern living and ecological stewardship coexist. Through its careful planning and architectural vision, AlJurf ensures that the heritage of the past and the aspirations of the future are woven into a singular, breathtaking destination.


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