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Empowering Local Talent: DAO's CSR Campaign Showcasing Cultural Art and Community

Samar's atelier



In the bustling world of art and creativity, there exists a realm where heritage meets innovation, where tradition intertwines with modernity. This is the world of Samar, a Saudi artist whose journey through the realms of graphic design has led her to discover a profound passion for the intricate art of macramé. Samar's artistic odyssey began at Dar Alhekma, where she honed her skills as a graphic designer, delving into the realms of visual storytelling and creative expression. However, it was her exploration into the realm of traditional crafts, particularly macramé, that ignited a fire within her soul.

"I love working with large-scale ropes to create large-scale macramé pieces," Samar shares, her eyes lighting up with enthusiasm. "My inspiration is drawn from my heritage, both Saudi and Palestinian. I find immense joy in the textures of fabrics and textiles, which often inspire the intricate patterns that adorn my projects."

One of Samar's notable collaborations has been with Dar Al Omran, a partnership that has blossomed into a beautiful fusion of cultural influences and artistic expressions. One of their remarkable creations, the Najdi-inspired macramé piece, pays homage to the geometric shapes and subtle, natural tones found in the fabrics and textiles of Najd. "The design process is a journey guided by the spaces that will house my creations," Samar explains, her hands gesturing as if sketching invisible patterns in the air. "Whether inspired by landscapes or architectural marvels, each piece undergoes meticulous planning, involving a blend of artistic vision and mathematical precision."

Samar's initiation into macramé was humble yet impactful, rooted in a nostalgic desire to replicate a childhood memory crafted by her mother. "It all started with a simple piece that my mother made," she reminisces. "And from there, I fell in love with the art of textiles, the dance of ropes and knots that breathe life into my creations."
For DAO, Samar's artistic prowess became a beacon of inspiration during the holy month of Ramadan, as her captivating macramé piece found a cherished place in their reception area. It was a testament to DAO's commitment to empowering local talent and celebrating the rich tapestry of cultural artistry.

As Samar continues to weave her magic through ropes and threads, her journey stands as a testament to the power of creativity, heritage, and collaboration. With each knot tied and pattern crafted, she adds a vibrant thread to the rich fabric of cultural expression, leaving an indelible mark on the artistic landscape.

In the realm of artistic endeavors, Samar Fatayerji is not just a macramé artist; she is a storyteller, a cultural ambassador, and a visionary whose creations transcend boundaries and inspire hearts.

In collaboration with Samar Fatayerji and artists like her, DAO's CSR campaign shines a spotlight on the untapped talents and cultural treasures that enrich our communities, fostering a legacy of creativity, unity, and empowerment.

Join us in celebrating the vibrant tapestry of cultural art and community empowerment, where every thread tells a story, and every knot binds us closer together.





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